Total energies
The Challenge
- Sudden global rebrandjust 1 month after completing production
- Original campaign footagefeatured obsolete Total branding throughout
- Zero reshoot possibilitydue to time/budget constraints
Our Solution
- Digital Rebranding Overhaul
- Replaced allvisible branding elements:
- Gas station canopies & pumps
- Employee uniforms & accessories
- Vehicle livery & signage
- Seamless Post-Production
- Advanced VFX to maintain natural lighting/shadow continuity
- Frame-by-frame color matching for authenticity
- Strategic Rollout
- Coordinated launch with TotalEnergies’ global rebrand timeline
The Results
Instant Brand Recognition
- Nielsen confirmed 92% audience association with new identity
Digital Virality
- YouTube #7 trending (within 8 hours)
- 2.4M organic views in first 72h
Creative Integrity Preserved
- 100% original footage retained
- No degradation in production quality
This project proved our unique ability to:
- Execute emergency rebrandings without reshoots
- Maintain creative continuity through technical precision
- Amplify campaign impactduring critical transitions
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Total Egypt – Cairokee Agency:
Smart Media Agency
Shamel Sharaf – Miret Abouzekri
Production: K MEDIA
Karim Abouzekri
Director: Karim Shaaban
Creative Director: Khaled Wafai
DOP: Fawzi Darwish
Art Director: Mark Wagih
Stylist: Ingy El Mor
Executive Producer: Amir El Menshawy
Producer: LoJi Hegab
Line Producer : Norhan Amr
Editor: Zengy
1st Assistant Director: Ahmed Emad
2nd Assistant Director: Dina Tomoum
Production Managers:
Hesham Verona
Mohamed Badawy
Steady Operator: Nadim George
Grip: Ahmed Baskota
Colorist: Gendy
Post House: Lizard
Post producer: Sarah Aladdin
VFX – Edit: Circle
Editor: Mohamed Khier
Music Composer: Ahmed Tarek Yehia
Lyrics: Menna Adli El Kiey
Total Egypt Team: Ahmed Ayoub , Noha Khater ,Yasmine Hussein Kandil , Mahmoud Elrayes, Ahmed Awad, Dina Mostafa, May Fahmy, Ahmed El-Abady, Ahmad Gamal Haggagy , Yehia Badr, Rawi El Masry , Moataz Mahdy
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