The Challenge

• Sudden global rebrandjust 1 month after completing production
• Original campaign footagefeatured obsolete Total branding throughout
• Zero reshoot possibilitydue to time/budget constraints

Our Solution

1. Digital Rebranding Overhaul

• Replaced allvisible branding elements:
• Gas station canopies & pumps
• Employee uniforms & accessories
• Vehicle livery & signage

2. Seamless Post-Production

• Advanced VFX to maintain natural lighting/shadow continuity
• Frame-by-frame color matching for authenticity

3. Strategic Rollout

• Coordinated launch with TotalEnergies’ global rebrand timeline

The Results

Instant Brand Recognition

• Nielsen confirmed 92% audience association with new identity

Digital Virality

• YouTube #7 trending (within 8 hours)
• 2.4M organic views in first 72h

Creative Integrity Preserved

• 100% original footage retained
• No degradation in production quality

This project proved our unique ability to:

• Execute emergency rebrandings without reshoots
• Maintain creative continuity through technical precision
• Amplify campaign impactduring critical transitions   

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Total Egypt – Cairokee Agency:

Smart Media Agency

Shamel Sharaf – Miret Abouzekri

Production: K MEDIA

Karim Abouzekri

Director: Karim Shaaban

Creative Director: Khaled Wafai

DOP: Fawzi Darwish

Art Director: Mark Wagih

Stylist: Ingy El Mor

Executive Producer: Amir El Menshawy

Producer: LoJi Hegab

Line Producer : Norhan Amr

Editor: Zengy

1st Assistant Director: Ahmed Emad

2nd Assistant Director: Dina Tomoum

Production Managers:

Hesham Verona

Mohamed Badawy

Steady Operator: Nadim George

Grip: Ahmed Baskota

Colorist: Gendy

Post House: Lizard

Post producer: Sarah Aladdin

VFX – Edit: Circle

Editor: Mohamed Khier

Music Composer: Ahmed Tarek Yehia

Lyrics: Menna Adli El Kiey

Total Egypt Team: Ahmed Ayoub , Noha Khater ,Yasmine Hussein Kandil , Mahmoud Elrayes, Ahmed Awad,  Dina Mostafa,  May Fahmy,  Ahmed El-Abady,  Ahmad Gamal Haggagy , Yehia Badr,  Rawi El Masry , Moataz Mahdy