When New Plan Developments entrusted us with their high-stakes Ramadan campaign, we strategically cast global superstar Khaled El Nabawy—a credible icon with international appeal—to reinforce their partnership with Tonino Lamborghini and combat audience skepticism about the collaboration. However, two critical challenges emerged: 

1) With just two weeks until Ramadan, Khaled contracted COVID-19, forcing us to reschedule the shoot for the first week of Ramadan during his recovery,  

2) The client demanded all five real estate projects be showcased in a single, cohesive ad.

Our team executed flawlessly under pressure:

• Safety First: Implemented strict sanitization protocols on set to prevent COVID-19 spread, ensuring crew and talent safety.
• Strategic Creativity: Designed a dynamic narrative that seamlessly integrated all five projects without compromising visual appeal or messaging clarity.
• Precision Timing: Edited, graded, and delivered the final TVC in record time, launching on the 8th day of Ramadan—meeting both deadline and broadcast standards.

The result? A credible, high-impact campaign that elevated New Plan’s brand authority and achieved their marketing goals—despite unprecedented constraints.

Key Takeaways:
✓ Star power builds trust (El Nabawy’s casting validated the Lamborghini partnership)
✓ Agility wins (pivoting around COVID-19 without sacrificing quality)
✓ Creative problem-solving (showcasing 5 projects in one compelling story)

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Agency : Smart Media Agency Miret Abouzekri – Shamel Sharaf

Creative Director : Khaled Wafai

Production House : K-Media

CEO: Karim Abouzekri Executive producer : Amir El Menshawy

Director : Hadi El Bagory

Dop : Taimour Taimour

Editor : Moustafa Helal

Art-director : Hend Hedar

Stylist : Maysa Azab

Producer : Loji Hegab

Line producer: Norhan Amr

Assistant stylist : Dina Adel

1st AD : Mohamed Yehia (Morro)

2nd AD : Salma Soliman

Trinity operator : Samuel Amaral

Focus puller : Abdelrahman El Fouly

Head of production: Abdullah Mansour

Production Manager: Mohamed Badawy

Colorist : Essam Abdel salam

VFX: Cave

Studio Gaffer : Desha

BTS photoghrapher : Ahmed Moustafa

Post house : Circle

Managing director: Mohamed Noussier